Paying for something is the final step before the product or service that you have earmarked as something that you want, need, or have-to-have becomes yours. A true passion killer at any checkout point is not being able to pay for your purchases because your preferred method of payment, or even the only methods of payment available to you, is not supported on the website. It’s enough to make anyone abandon their mission or seek their purchase, product or service elsewhere.
When considering the fact that studies show that up to 70% of the general population prefer shopping online to heading on down to the local shops, it’s become critical that e-commerce sites expand their range of payment options.
Luckily, the days of having to rely on credit cards as the only payment option are long forgotten, and everywhere from small e commerce sites to leading online casinos all offer a variety of banking options. We venture a glimpse into the future of payment methods, exploring the practical as well as dabbling in the absolutely bizarre.
Amazon Pay enables users to use their Amazon account to pay for products and services on third-party sites. Third party sites have the option of registering to support Amazon’s method of payment, and in turn, are able to offer better security measures to their customers. Making use of a standardised payment method, like Amazon Pay, limits the possible exposure of sensitive financial information to prying eyes.
What’s more, it isn’t necessary for a site to sell their merchandises on Amazon in order to register for Amazon Pay. In fact, even ordinary retail-outlets not trading online as a rule, are permitted to offer Amazon Pay to their customers.
Apple Pay is a firm favourite as it enables the user to make use of an ordinary Apple device to pay for goods purchased online. Every Apple user has a payment method already linked to their Apple ID, or Apple account. With Apple Pay its simply a matter of granting the necessary permission for payment to be made to a third party by signing into your Apple account, mostly by making use of Apple’s Touch ID technology, built into most iPhones.
Google Wallet is a lot like PayPal, only better, because it’s free. The only downside is that Google Wallet cannot be used by businesses to trade, i.e. its only available to individuals.
Until very recently, the Bitcoin concept was scrutinised with a lot of suspicion. The general populace has lightened up somewhat since, and Bitcoin is now considered one of the safest and easiest ways to pay for something online.
When considering the link that was established by Apple when they introduced their Touch ID functionality into the payment equation, the development of biometric payment methods does not seem quite that far-fetched.
Consider the newest idea to have hit the biometric research sphere; payment by means of skull echoes and brain prints. Imagine a world where you did not have to remember any passwords. Now imagine a world where carrying a credit card is no longer necessary. Or, for that matter, remember the details of your credit card account. This may seem like something out of the pages of a science fiction novel at first, but considering the leaps and bounds made in terms of research progress, the idea of using technology to tap into people’s brains isn’t that far-fetched at all.
Admittedly, the studies that are being performed now are a long way off from being able to transmit a password or credit card details directly from your brain into a machine connected to the World Wide Web. But then again, the idea of a super-highway of information on every conceivable subject on the planet was a bogus one not too long ago too!